This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.
Research & Planning
Conducted in-depth research into the healthcare technology sector to understand design trends and audience expectations. Analysed competitor branding to identify differentiators and define a visual direction that aligns with DataVitalis' core values—trust, innovation, and modernity.
Design & Prototyping
Explored various design concepts incorporating abstract iconography and custom typography. Focused on creating a unique DV monogram that subtly integrates medical and futuristic elements. Developed multiple iterations, refining details to ensure clarity and impact across different applications.
Development & Implementation
Finalised a sleek, minimalist logo that seamlessly blends innovation with medical precision. The design ensures adaptability across platforms, from digital interfaces to physical signage in hospitals and medical devices. Special attention was given to colour psychology, choosing a palette that conveys professionalism and reliability.
Testing & Optimization
Conducted visual testing to evaluate logo legibility in various sizes and applications. Ensured strong visibility and recognition in both print and digital formats. Gathered feedback from stakeholders to validate the design’s effectiveness in reflecting DataVitalis' mission and values.
