As the main creative lead on this project, I was responsible for designing a compelling discount scheme called "Numark Discount Partners" at Phoenix. My role involved creating a distinctive visual identity for the scheme and developing supporting materials to enhance its effectiveness. Here's an overview of the design work I undertook:

First, I focused on designing a captivating logo that would represent the essence of the Numark Discount Partners scheme. I wanted the logo to be visually appealing and communicate the benefits and purpose of the scheme to our target audience. The logo would serve as a recognizable symbol for the scheme, appearing on various promotional materials and communication channels.

Additionally, I dedicated significant effort to creating a comprehensive 60-page document that would serve as a valuable resource for Numark members. This document provided detailed information about the scheme, including its benefits, the suppliers we partnered with, and the wide range of discounted products and services available. To make the document engaging and easy to navigate, I carefully considered the layout, incorporating relevant visuals and graphics to enhance readability and comprehension.

Furthermore, I took on the task of rebranding the Discount Partners section of the Numark magazine. This involved a complete overhaul of the layout, typography, and visuals to align with the new scheme's branding. My aim was to create a visually appealing section that would capture the attention of readers and generate interest in the discount scheme.

Overall, my design work played a pivotal role in establishing a strong visual identity for the Numark Discount Partners scheme. Through the creation of a captivating logo, a comprehensive document, and a revamped magazine section, I ensured that the scheme stood out, effectively communicated its value proposition, and engaged Numark members.