LOGISTICS COMPANY

Revolutionising the Last-mile Delivery Sector.

COMPANY

Hamama

ROLE

Brand Designer

YEAR

2024

Project description.

Hamama is a logistics company transforming last-mile delivery in Oman by ensuring fast, seamless, and hassle-free package deliveries. Focused on innovation and customer satisfaction, Hamama blends modern technology with efficient service to meet the evolving needs of consumers and businesses. The brand identity needed to reflect speed, reliability, and technological advancement while maintaining a sleek and memorable aesthetic.

Timeline

The project was completed in five weeks, from initial research and concept development to finalising the brand identity and logo design.

Background

Hamama aims to modernise Oman’s logistics sector by leveraging technology to optimise last-mile delivery. The brand needed a visual identity that conveyed efficiency and innovation while subtly referencing the company’s name and heritage. The design had to be versatile across digital and physical platforms, from mobile apps to delivery vehicles.

Process.

This category details the step-by-step approach taken during the project, including research, planning, design, development, testing, and optimization phases.

Research & Planning

Conducted industry research to understand current logistics trends and identify key competitors. Analysed global and local delivery services to craft a brand identity that balances modern efficiency with cultural relevance.

Design & Prototyping

Explored minimalist logo concepts, focusing on abstract representations of speed, connectivity, and technology. Developed a visual identity that subtly referenced ‘Hamama’ (pigeon) without being overly literal. Ensured the logo remained scalable and recognisable across various applications.

Development & Implementation

Finalised a sleek, modern logo with a strong yet simple icon that communicates trust and efficiency. Created a versatile colour palette and typography system that aligns with the brand’s tech-driven identity. Delivered brand assets optimised for both digital and print use.

Testing & Optimization

Evaluated logo readability and adaptability across different media, including app interfaces, uniforms, and delivery packaging. Refined the design based on feedback to ensure maximum impact and brand recognition.