The Pharmacy First campaign is a nationwide initiative aimed at increasing awareness and accessibility of healthcare services through community pharmacies. Designed to alleviate pressure on GP surgeries, the campaign informs the public that they can seek expert advice and treatment for common conditions—such as sore throat, sinusitis, earache, impetigo, shingles, and urinary tract infections—without needing a doctor’s appointment.
To ensure a strong and engaging visual identity for the campaign, I developed a range of print and digital materials, including posters, strut cards, business cards, shelf talkers, bag stickers, and bunting. The design focused on clear messaging, professional yet approachable visuals, and a cohesive colour palette that aligns with the Pharmacy First brand. Key phrases such as "No doctor’s appointment? No problem!" were prominently featured to reinforce the convenience of the service.
Through carefully crafted materials, the Pharmacy First campaign effectively communicates its message across pharmacies nationwide, ensuring patients are aware of the accessible healthcare options available to them.
