The Weight Management campaign is a nationwide initiative designed to provide individuals with expert guidance, personal support, and effective treatment options for weight loss. With a focus on accessibility and professional advice, the campaign encourages people to take control of their health by seeking support from their local pharmacy.
To create a strong and engaging visual identity for the campaign, I developed a range of print and digital materials, including posters, shelf talkers, window vinyls, and promotional graphics. The design prioritised clear messaging, a professional yet welcoming aesthetic, and a cohesive colour palette that aligns with the campaign’s focus on health and wellbeing. Key messaging such as "Looking for a weight loss plan that works?" was prominently featured to engage potential customers and highlight the personalised support available.
Through well-crafted and visually consistent materials, the Weight Management campaign effectively communicates its message across pharmacies nationwide, ensuring that individuals are aware of the support and treatment options available to help them achieve their health goals.
