The PSUK Conference & Exhibition is a twice-a-year event that brings together industry professionals, experts, and manufacturer partners for a day of insightful talks, networking, and business development. Hosted at a prestigious venue, the event features keynote speeches, educational workshops, and exhibitor stands, providing valuable opportunities for learning and collaboration.
To create a strong and cohesive identity for the conference, I began with in-depth research into PSUK’s brand guidelines, previous event materials, and the key objectives of the conference. This informed my concept development, where I explored themes of professionalism, innovation, and engagement. A carefully selected colour palette was chosen to convey credibility and energy, while a distinctive logo was designed to reflect the event’s focus on industry expertise and collaboration.
The visual identity was applied across both print and digital materials to ensure a unified brand presence. I designed event programmes, signage, exhibitor guides, and delegate materials, alongside web-based assets such as social media graphics, email templates, and a dedicated event webpage.
Close collaboration with PSUK ensured that the final designs aligned with their vision and objectives. Feedback was incorporated throughout the process to refine the materials and enhance the overall attendee experience. Once approved, I delivered high-resolution files for print and optimised digital assets for seamless implementation across platforms. The final result was a polished and professional event identity that elevated the PSUK Conference & Exhibition, reinforcing its role as a key industry event for knowledge-sharing and networking.
